Business context
Service businesses often capture leads from calls, forms and walk-ins, then lose follow-through because ownership, next actions and appointments live in different places.
Work
BookedFlow
Lead intake, follow-ups and appointment management SaaS for service businesses. MVP / active development.
Lead and Appointment SaaSWebMVP
Overview
- Focused on the intake-to-appointment path that service businesses lose in inboxes and spreadsheets.
- Laravel API and Next.js UI share one MySQL system of record with Redis for queues and cache.
- MVP scope protects lead capture, follow-ups and appointments — not dispatch, invoicing or GPS.
- Active development means core flows are being shaped; not marketed as a finished self-serve SaaS.
Problem
Teams could not see which leads were unowned, which follow-ups were overdue or which appointments conflicted without reconstructing the day from chats and spreadsheets.
Intended users
- Front-office staff capturing inbound leads
- Sales or booking coordinators running follow-ups
- Service managers reviewing appointment load
- Owners monitoring pipeline hygiene
Core capabilities
Lead intake
Structured capture of contact details, source and owner so every inbound inquiry has a home.
Follow-up discipline
Due-dated tasks keep next actions visible instead of buried in personal notes.
Appointment basics
Schedule and review appointments linked to leads without expanding into full field dispatch.
Main modules
- Leads
- Follow-ups
- Appointments
- Users and roles
- Tenant settings
Technology stack
Laravel · Next.js · MySQL · Redis
Architecture summary
- Laravel modular monolith API
- Next.js App Router frontend
- MySQL as primary datastore
- Redis for queues and cache
- Tenant-scoped authorization on business entities
Security considerations
- Authenticated sessions with server-side authorization
- Tenant scoping on all business queries
- Request validation on every write
- Rate limiting on auth and public intake endpoints when exposed
- Secrets kept in environment configuration
Interface gallery
Under DevelopmentCurrent phase
BookedFlow is an EH DESIGN SaaS product initiative at MVP stage and in active development. No production customer base or commercial results are claimed.
Scope boundaries
- No Twilio, Stripe, AI, dispatch, invoicing or GPS in MVP scope
- Not a full CRM or marketing automation suite
- Not presented as a finished self-serve marketplace product
- Integrations only when explicitly scoped later
Remaining work
- Harden core MVP flows and empty states
- Operator onboarding checklist
- Additional appointment conflict rules
- Staging readiness for early internal trials
Main workflows
Capture a lead
Record contact details, source and owner, then place the lead in an explicit status.
Plan follow-up
Create a due-dated follow-up task, complete or reschedule it and keep ownership visible.
Book an appointment
Convert a qualified lead into an appointment within the agreed availability rules.
Review the day
Managers scan open leads, overdue follow-ups and today’s appointments in one operational view.
Technical decisions
Protect MVP scope
Lead, follow-up and appointment excellence comes before payments, messaging gateways or automation platforms.
Laravel + Next.js split
Clear API ownership keeps authorization and validation off the client while the UI stays conversion-focused.
Tenant isolation early
Business data scoped by tenant from day one avoids a painful retrofit later.
Redis only where justified
Queues and cache use Redis; no speculative microservices.
Testing approach
- Feature tests for lead, follow-up and appointment flows
- Authorization tests denying cross-tenant access
- Validation tests for required intake fields
- Manual UX passes on empty and error states
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